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Local Action Group

The Local Action Group (LAG) is responsible for the strategic direction and implementation of the LEADER programme in Rural Perth and Kinross, including making decisions on applications for funding. The LAG represents a wide range of interests and is made up of representatives from the public, private and voluntary sector. The Rural Perth and Kinross LEADER Local Development Strategy sets out how the 2014-2020 LEADER programme will be implemented within the area.  The strategy was produced in consultation with communities and businesses and explored the key needs and opportunities available to communities within Perth and Kinross, which could help to support the local economy and communities to become stronger and more resilient.

Delivery of the strategy will be achieved through the development of projects which can demonstrate strong linkages with the 2 main objectives and 4 priority areas that were identified as priorities for funding.  Currently four sub groups will consider applications before recommendations are presented to the full Local Action Group.  The sub groups include: Enterprise, Community Capacity, Rural Broadband and Young People

The Rural Perth and Kinross Rural Team comprise of a Co-ordinator, Project Officer and an Administrator.

The current members of the Perth & Kinross LAG include:



Jackie Brierton - LAG Chair


Sub Groups:  Enterprise

Jackie is the Chair of the PK LEADER LAG.  She has more than 30 years’ experience in business, social enterprise, policy development and EU Funded projects.  Jackie is a member of the newly-formed National Council of Rural Advisers, which will provide advice to the Scottish Government on future policy and support for the rural economy.  She is also the Enterprise Manager for GrowBiz and Vice-Chair of Women's Enterprise Scotland CIC.



Serge Merone

LAG Accountable Body Representative & Investment Manager, Perth and Kinross Council

Sub Group: Community Broadband

Experienced Project Manager with in-depth knowledge of local government and economic development with a particular focus on rural development, community-led projects, smart cities and investment in key sectors such as low carbon and renewable energies, digital connectivity, smart mobility. Prince2 Registered Practitioner leading strategic projects and programmes.

Extensive working experience on EU programmes and policies, investment and funding.

Living and working experience acquired in different European countries which has allowed me to develop an open minded, innovative strategic attitude to problem solving, negotiation and communication as well as a capacity to analyse complex information in a multicultural context.



Fraser McGowan

LAG Accountable Body Representative. Investment Team Leader, Perth & Kinross Council

Sub Group:  Enterprise

Fraser plays a key role on the LAG ensuring that the delivery of the  Rural Perth and Kinross LEADER Programme  adheres to the strict governance the Council, the accountable body, requires to administer the funds on behalf of the area.    

He manages the LEADER Team and brings to the LAG his in-depth knowledge of economic development, culture of enterprise, inward investment and community –led projects.  He is also Business Mentor with Entrepreneurial-Spark.



Tom Flanagan 3

Dr Tom Flanagan

Tom was appointed as Partnership Director for Tactran and started in post in July 2018 following a period as Interim Head of Economic Development at Perth & Kinross Council.
Previously Tom held the strategic policy lead role with Oxfordshire County Council, established the Local Transport Board, acted as Programme Director for the City Deal and supported development of the Growth Deal. Tom also served as the Corporate Director for Environment, Planning and Economy for Cornwall Council from March 2009 to May 2012. 



Katrina MacPherson

PKVAS Third Sector and Volunteering Hub

Sub Group:  Community Capacity & Enterprise

Katrina, Social Enterprise Development Officer, gives guidance to individuals, charities, community groups and existing social enterprises. She also works to develop the sector as a whole, attending Community Planning Partnership meetings and leads the Perth & Kinross Social Enterprise Network.




Douglas Swan

Birks Cinema Trust

Subgroups:  Enterprise & Community Capacity

Douglas is familiar with rural LEADER funding, and since 2010 has taken part in the establishment of, and funding provision for, 3 Highland Perthshire organisations.  Although now a retired chartered accountant, his career included roles as auditor and consultant with a big four multinational accounting firm, project manager, software consultant, and Finance Director.


 Caroline Warburton 2017

Caroline Warburton


Caroline is VisitScotland’s Regional Leadership Director (East). She has over 20 years of tourism experience from both the public and private sectors and has particular interest in how tourism enterprises at a local level can support local communities through collaboration.




Mike Strachan

Forestry Commission

Sub Group:

Mike has worked for Forestry Commission for over 30 years and keen interest in an integrated approach to land management, communities and tourism. Strong advocate of collaboration, partnerships and knowledge exchange.



Lisa Roberts

National Farmers' Union Scotland & NFU

Sub Group: Enterprise

‘Lisa has worked with NFU Scotland for 16 years, representing members across Scotland and currently covering Forth & Clyde Regions.  She has represented NFUS on both Agricultural Business Development Scheme and Farm Business Diversifications Scheme project assessment committees.  She has also successfully completed Scottish Enterprise’s Rural Leader Programme.



Gina Ford

Scottish Enterprise, Stakeholder and Partnership Executive

Sub Group:

Gina is involved in partnership working with local authorities, community planning partnerships and LEADER groups in Aberdeen, Aberdeenshire and parts of Tayside.  She is an experienced Community Planning Officer.



Clare Cooper

ELLi (Assisted Living Technology) Ltd

Sub Group:  Enterprise

Clare is a founding director of ELLi (Assisted Living Technology) Ltd. Winner of the 2017 Scottish Women in Business Innovator Award, Clare works across the fields of public health, arts, culture & heritage & tourism. She is also the founding director of  the Alyth Development Trust.  Alongside this she is also an independent producer of arts, culture and heritage projects, a member of @fleetcollective, co-founder and co-director of @thsscotland, co-proprietor of @vanorascottages and co-founder of Alyth Craft Tourism.



Vicki Unite

Perthshire Chamber of Commerce

Sub Group: Enterprise

Vicki is Perthshire businesswoman and Perthshire Chamber of Commerce’s Chief Executive.  She is an experienced data analyst with experience work with international news company Reuters and global financial services firm JP Morgan Chase.



John Gregory    

Rural Services Scotland

Sub Group: Enterprise

John is the Company Secretary and Treasurer of the Farmer Controlled Cooperative which has 265 members and provides assistance and advice to its members.



Heather Boag

Centre for Enterprise at Perth College UHI     

Sub Group: Young People

Heather is the Business Link Manager at Perth College UHI - Centre for Enterprise and has over 20 years' experience of providing an exceptionally high level of customer services in a variety of large national and international organisations as well as working for SMEs and herself.


Andrew Burnett

Elevator / Business Gateway Services

Sub Group:  Enterprise

Andrew has been the Director of Operations for 13 years at Elevator, a not for profit distribution private business with a keen eye on re-investing within our local communities.


Iain Matheson - LAG Vice Chair

Luncarty, Redgorton & Moneydie Community Council 

Sub Group: Community Capacity

Iain joins the group following a long career involving agriculture, fisheries, crofting and rural development and policies, European Funding throughout Scotland and he played a key role in the previous Ayrshire LEADER funding rural communities development and the Intereg IVA programme.



David Smythe

Perthshire Tourism Partnership               

Sub Group: Enterprise

David is Chairman of the Perthshire Tourism Partnership and a small farmer, now heavily involved in the tourism world through running on-farm self-catering cottages and the Association of Scotland’s Self-Caterers. He enjoys the challenge of representing and promoting tourism, especially the self-catering sector, in Scotland.


gillian stewart

Gillian Stewart

Rural Services Scotland

Sub Group: Young People & Community Capacity

Gillian is Business Development Manager for a farmer controlled cooperative. This involves helping to promote the company on different platforms and supporting it's members in a variety of areas. 




Lorna Watson.


Sub Groups: Enterprise & Young People

Lorna is the Business Engagement Executive covering Tayside. Lorna graduated from Heriot Watt University with a BA in Business Management. Lorna’s previous role was as a Business Adviser with Business Gateway assisting start up and growth businesses and facilitating Women into Business events.





Denise Jackson MBE

Auchterarder Community Sports Association and Rotary.

Sub Group: Community Capacity & Young People 

Denise is currently the 37 President for Auchterarder & District Rotary Club. She is also the Chair of the Auchterarder Community Sports Association which aims to promote sport and active recreation within the local area. Prior to this she founded Auchterarder Gymnastics Club and remained the Head Coach until 2008.



Gillian McEwan

Federation of Small Businesses (FSB)

Gillian has run her own business alongside her husband since 1999. It’s a business of many diverse elements including event management, training, a garden nursery and even axe throwing! She has been a member of FSB since 2002 and has been a Non Operational Director on the FSB Board since 2015.


 If you would like to be considered for a place on the Local Action Group please complete the LAG request form.



The Rural Perth & Kinross LEADER Team


Sharon Rice-Jones

Rural Perth and Kinross LEADER Co-ordinator

Tel: 01738 476517

Mob: 07500 918060

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.


Becky Douglas

Rural Perth and Kinross LEADER Project Officer

Tel: 01738 476504

Mob: 07771 390141

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.



Fiona Macnee-Baxter

Rural Perth & Kinross LEADER Finance Claims and Admin Officer

Tel: 01738 477963

Mob: 07717421182

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.



Our postal address is:

Perth & Kinross Council

The Environment Service

Pullar House

35 Kinnoull Street




PK Leader

Environmental Services
Perth & Kinross Council
Pullar House
35 Kinnoull Street
Perth, PH1 5GD


01738 477 963


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